WHO WE'VE WORKED WITH

The Challenge

Project Kayamanan, formerly known as Budget Squad Manila, is a social enterprise that delivers creative and exciting personal finance tools for a wide range of demographics. Being a Young Southeast Asian Leaders Initiative (YSEALI) Awardee, Project Kayamanan challenged us to develop a marketing campaign to promote Project Kayamanan events, create their main branding collaterals, and align their sub-projects such as OPLAN Kaalaman sa Pananalapi to the main brand.

Our Solution

The team created an integrated marketing communications (IMC) campaign “Get Lit with FinLit” focusing on Project Kayamanan’s advocacy on financial literacy. The team’s strategy was to create an organic community on Facebook to start the conversation. The team also created a brand book that will consistently present Project Kayamanan in their social media pages. The team developed creative materials for the enterprise such as corporate collaterals, videos, and content creation.

The Challenge

The UP Fighting Maroons are the official collegiate varsity teams playing for the University of the Philippines in the University Athletic Association of the Philippines (UAAP). The challenge was to create a solid and consistent brand to effectively represent the UP Varsity Sports Programs, as well as to welcome the incoming varsity members to the team.

Our Solution

The team created a guide book to develop the UP Fighting Maroons brand, focusing on the tagline #NowhereToGoButUP. The team released a video series of interviews and clips promoting the varsity teams to further create awareness on the life of student-athletes.

The Challenge

2KK Tulong sa Kapwa Kapatid is a volunteer organization whose mission is to create sustainable communities through the education and empowerment of underprivileged children and youth. The challenge was to raise awareness for 2KK to the general public and arouse interest for potential volunteers and donors.

Our Solution

The team created an integrated marketing communications (IMC) campaign “Ituloy Mo Ang Kwento” to encourage volunteerism and donations among the target market. The campaign highlighted 2KK, its advocacy, and how people can help sustain the organization.

The Challenge

XPERTO is a tech startup that offers end-to-end services for online platforms that enable professional development and networking events. Holding the event ReENGINEER+ 2021 in partnership with INHINYERO.org, XPERTO challenged the team to develop and implement a marketing and creative campaign for the sponsors and participants.

Our Solution

The team concentrated on developing the ReENGINEER+ 2021 as a professional event. This translated to the careful creation of a creative brief that manifests professionalism and development, as well as the release of materials for the promotion of the event.